What gets built
The reframe
Most practices buy tools for each step. Very few build the system connecting the entire journey.
A booking widget, a reminder app, a card terminal and a spreadsheet are four products with four logins and no shared memory. The revenue does not leak inside any one of them. It leaks in the gaps between them — and no vendor is responsible for a gap.
How to read this page
Every module below is priced individually because that is how the offer document itemises them. You do not buy them individually. They are grouped into four tiers, and the tier is what gets quoted.
If you only read one page, read The Zero No-Show System — it is the whole thing assembled.
- L1
Client-facing surfaces
Where the appointment is created, moved or paid for — by the client, at any hour.
- L2
Automation layer
Deterministic sequences with defined triggers. Nothing here waits for a person to remember.
- L3
Money layer
Payment attached to the booking itself, settling into your own Stripe account.
- L4
Record & visibility
One database holding schedule, payment and message history — and the reporting that makes the no-show rate a number.
The modules
Eight modules, each closing one leak
Values shown are the itemised figures from the offer document. They describe what each module is worth inside the stack, not a menu price.
Public booking engine
Appointments that never get booked because booking required a phone call during business hours.
- Itemised value
- $1,500
- Included in
- No-Show Shield
Reminder & recall automation
No-shows that were decided in the 48 hours before the appointment, and recall visits that were never rebooked at all.
- Itemised value
- $900 build, +$40/mo
- Included in
- No-Show Shield
Payments & deposits
The economics of a cancellation. When payment happens after the service, a no-show costs everything and recovers nothing.
- Itemised value
- $600
- Included in
- No-Show Shield
Owner admin dashboard
The blind spot. Practices cannot manage a no-show rate they have never actually measured.
- Itemised value
- $700
- Included in
- No-Show Shield
Client self-service portal
Cancellations that become permanent because rescheduling required a phone call during business hours.
- Itemised value
- $1,800
- Included in
- Client Retention Engine
Lightweight practice CRM
Silent attrition. Clients who lapse without anyone noticing, because nothing in the practice tracks expected return.
- Itemised value
- $900
- Included in
- Client Retention Engine
Native practice app
The gap between what a premium practice charges and what its booking experience looks like.
- Itemised value
- $6,000+
- Included in
- Signature Practice App
Custom & multi-location
The distance between a single-location booking build and a group that needs one view across sites.
- Itemised value
- Quoted against scope
- Included in
- Custom / Enterprise
How the modules are sold
Four tiers, and no à la carte pricing
A module on its own leaks into the gap next to it. The tiers exist so the handoffs between modules are owned by something.
- Tier 1
No-Show Shield
Solo and single-provider practices
The booking, reminder and payment layer that stops empty slots from being invisible. Live bookable page inside 7 days.
- Build
- $1,800–$3,200
- Care Plan
- $99–$179/mo
- Tier 2Most chosen
Client Retention Engine
Practices that depend on repeat and recurring visits
Everything that stops a no-show, plus the portal, CRM and recall automation that bring the same client back without a phone call.
- Build
- $4,000–$6,500
- Care Plan
- $199–$349/mo
- Tier 3Tier 3
Signature Practice App
Practices whose brand is part of the price they charge
Your own native iOS and Android app, carrying your name in the store, mirroring the portal your clients already use.
- Build
- $8,000–$14,000
- Care Plan
- $399–$699/mo
- Tier 4
Custom / Enterprise
Multi-location groups and practices with an existing PMS, EHR or POS
Scoped individually. Multi-location rollouts and PMS / EHR / POS integrations are quoted against your actual systems, not a package.
- Build
- Quoted
- Care Plan
- Quoted
Roadmap
What we are building, and are not selling yet
Included here because leaving it out would be the more flattering choice.
AI receptionist
Not for saleIn development. Not for sale.
A voice and chat layer that handles inbound booking calls is being built and tested. It is not included in any tier, it is not quotable today, and it will not appear in a proposal until it has been shipped and proven in a live practice.
The 90-day guarantee only means something if every capability behind it already works. Selling an unfinished feature is the fastest way to break it.
Next step
Find out what your booking flow is costing you
Send the four numbers your practice already has. You get a written figure for the monthly revenue your current flow is leaking, and a recorded teardown of where it goes. Three business days, no obligation, no call required.
- 20 minutes discovery call, only if you want one
- 90-Day No-Show Recovery Guarantee
- 3 new practices a month