Recovered Revenue Report
Why diagnose first
Every practice we speak to has already bought something — a booking widget, a reminder app, a card terminal. The question is never “do you have software”. It is which handoff in your appointment journey nothing currently owns, and what that specific gap costs per month.
A booking tool reports on the bookings it took. It cannot report on the person who found you at 9pm and left, the client who stopped coming back eighteen months ago, or the slot that emptied at 8am and was never offered to anyone else. Those three are usually the largest numbers, and they do not appear in any dashboard because nothing recorded them.
Discovery
Found after hours. No way to act on it.
Booking
Phone only, during opening hours.
Reminder
Sent if someone has time that day.
Payment
After the service, so a no-show recovers nothing.
Rebooking
Waits for the client to make the first move.
These four handoffs are where the arithmetic usually concentrates. The report tells you which of them applies to you, rather than assuming all four do.
The deliverable
Recovered Revenue Report
Built from your own numbers and your own booking page — not a benchmark, not a template, and not a sales deck with your logo on it.
Method
The report follows one appointment from the moment someone decides they need you to the moment they book again. Each stage is checked against what your flow actually does, not against a best-practice list.
What most practices assume
They will find the website and call.
What the report looks for
They find you outside business hours, or they find you and do not want to make a phone call. There is no record of them at all — which is why this leak is invisible.
What it costs: Unmeasurable by definition. A missed call that leaves no voicemail leaves no trace in any report.
What most practices assume
Booking is easy — we answer the phone quickly.
What the report looks for
Booking is only possible while you are open, which is exactly when they are at work. Meanwhile the clinic down the road takes the booking at 9pm.
What it costs: Appointments that go to a competitor with an easier front door, not appointments that were never wanted.
What most practices assume
They know when their appointment is.
What the report looks for
Between booking and arrival, life happens. Without a confirmation, a 48-hour nudge and a 24-hour reminder, the decision to not show gets made in silence.
What it costs: Industry no-show rates run 10–25% of booked appointments. Each empty slot is 100% lost revenue with the staff time already spent.
What most practices assume
We collect payment at the visit.
What the report looks for
Payment after the service means a no-show costs everything and recovers nothing. A booking with no money attached is a reservation, not a commitment.
What it costs: The full value of the slot, plus the staff time spent preparing for it and chasing it.
What most practices assume
They will book again when they need us.
What the report looks for
The recall or follow-up depends on someone remembering to run a report and make calls. Nobody owns the number, so nobody notices it falling.
What it costs: The largest leak of the five, and the least visible — because a client who never returns never appears as a cancellation.
Checklist
24 specific questions, asked of your booking flow rather than of you. Most take under a minute to answer by clicking through your own page — which is exactly why the answers are uncomfortable.
Discovery
Booking
Confirmation
Reminder
Attendance
Payment
Follow-up
Rebooking
These are published in full, with what a “no” costs and how to establish each answer.Run them yourself
Request it
The numbers come before the email address, so you see your own figure inside the form whether or not you finish it.
It is not a website review
Nobody grades your colour palette. The report follows money through a process; the design only matters where it stops someone completing a booking.
It is not a call in disguise
The deliverable is a written report and a recorded walkthrough you watch on your own time. No call is booked on your behalf and nothing is scheduled without you asking.
It is not a sequence
One report, one teardown, one follow-up asking whether it was useful. That is the entire contact plan.
It is not automatically a yes
If the arithmetic says your leak is small, the report says your leak is small. Selling a build to a practice that does not need one is how agencies get their reputation.
Would rather see the arithmetic before filling anything in? Use the calculator. It needs no details at all.
Step 1 of 3 · The practice
What arrives
Written, specific to your practice, and short enough to read in one sitting.
Built from your numbers, with the arithmetic shown so you can argue with it. Every estimated input is labelled as an estimate.
A screen recording of someone attempting to book with your practice on a phone, narrated. Most owners have never watched this happen.
Which of the five stages is costing you most, and which one is cheapest to close first. Usually not the same stage.
Referenced against the published tier ranges. If the honest answer is that you should change a process rather than buy a build, the report says that instead.
Questions
Still deciding?See what gets built if the answer is yes
Or start with the arithmetic
The calculator gives you the size of the leak. The report tells you where it is. Either is a reasonable place to start.
No charge for either, and no call booked on your behalf.