Free tool
No-show cost calculator
Three sliders and one honest answer. No email address, no gate, and no results page held back until you fill something in.
No details requiredIllustrative estimateArithmetic shown
Your numbers
Start from a practice type and adjust. The starting positions are typical figures for that kind of practice, not measurements from anyone’s clinic.
Sets the three sliders to a typical starting point.
Practices that have never measured this almost always guess low.
Revenue per completed appointment, not per client per year.
Illustrative estimate
$8,580per month
57 appointments a month that were booked and did not happen — $102,960 over a year.
- Per week
- $1,980
- Missed per year
- 686
- Per year
- $102,960
This is multiplication, not a forecast. Missed appointments per week × 4.33 weeks × your average appointment value. The scenarios below show what the same arithmetic produces at a lower no-show rate — they are not a prediction of what any system will achieve for your practice.
The same arithmetic at a lower rate
Not a promise about what any system achieves. Just what your own figures produce if the rate moves.
- If the rate dropped by a quarter$2,145 back per month
- If the rate halved$4,290 back per month
- If the rate fell to 3%$6,240 back per month
For scale: at this monthly figure, the entry build costs about less than a month of the leak. That is a comparison of two numbers, not a payback guarantee.
Where this estimate is wrong
- It assumes an unfilled slot generates no revenue. If your team reliably backfills cancellations, your real loss is lower.
- It ignores the staff time spent booking, confirming and chasing the appointment that did not happen. Your real loss is therefore higher in a way this does not capture.
- It uses your estimate of your no-show rate. Most practices that have never measured it estimate low.
A slider cannot tell you where the leak is. The Recovered Revenue Report is built from your real booking page and names the stages losing the money.
The limit of a slider
A total is not a diagnosis
The figure above tells you how big the leak is. It cannot tell you which of the five stages in your appointment journey it is escaping through — and those five stages cost very different amounts to close.
Someone decides they need you
They find you outside business hours, or they find you and do not want to make a phone call. There is no record of them at all — which is why this leak is invisible.
They try to book
Booking is only possible while you are open, which is exactly when they are at work. Meanwhile the clinic down the road takes the booking at 9pm.
The appointment waits
Between booking and arrival, life happens. Without a confirmation, a 48-hour nudge and a 24-hour reminder, the decision to not show gets made in silence.
They arrive — or they do not
Payment after the service means a no-show costs everything and recovers nothing. A booking with no money attached is a reservation, not a commitment.
They should come back
The recall or follow-up depends on someone remembering to run a report and make calls. Nobody owns the number, so nobody notices it falling.
The Recovered Revenue Report walks these five stages against your real booking page and names which ones are leaking. That is the part a calculator cannot do.
Method
How the number is worked out
- How is the figure calculated?
- Appointments per week × your no-show rate × 4.33 weeks per month × your average appointment value. That is the whole formula. 4.33 is used rather than 4 so the annual figure does not quietly understate itself.
- Is this a prediction of what I would save?
- No. It is an illustrative estimate of current loss. The scenarios show what the same arithmetic produces at a lower no-show rate — they are arithmetic, not a forecast, and no system is guaranteed to move your rate to any particular number.
- I do not know my no-show rate.
- Use the starting figure for your practice type and adjust it upward until it feels uncomfortable. Practices that have never measured the rate typically guess two to five points low, because a late cancellation rarely gets recorded as anything at all.
- Should I include late cancellations?
- Yes, if the slot went unfilled. A cancellation at 8am for a 9am appointment costs the same as a no-show. A cancellation two weeks out that was rebooked costs nothing and should be left out.
Next step
Find out where the money is actually leaving
The calculator gives you a total. The Recovered Revenue Report gives you the stages, ranked, from your own booking page — plus a recorded walkthrough of someone trying to book with you on a phone.
- 20 minutes discovery call, only if you want one
- 90-Day No-Show Recovery Guarantee
- 3 new practices a month